Summary
Introducing Cocina Paloma - a zesty, vibrant and fun Mexican Restaurant / Food Truck creative concept brand. We haven't been to Mexico yet but went to Costa Rica earlier this year and were swept away with all the colors and flavors that Latin America has to offer and wanted to introduce that ZING to this brand!
Role
illustrator, branding, strategy, mood, vibes
Very inspired by the delicious foods and vibrant colors of Latin America. I want to capture the excitement when I see a food truck and the food is beyond words authentic.
The elements in this mood board best portrays the colors, typography, icons and photography for this brand.
Let us not forget the name itself, and the bold typography that has character when you lay eyes on the name.
Logo iterations until just right
Other fun ideas that fit the vibes
Illustrations so good you could almost taste it
Integrating the colors, fonts and illustrations into a menu layout
If I Were a Food Truck